The Career Ramp

Thursday, 21 June 2007, 15:55 | Category : working
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Like most people early in their careers, I’m still trying to figure out how to “make it.” How to make it better, how to make it bigger, and some days, just how to make it through. Earlier this week, when reading one of the bezillions of newsletters that I get, an article stood out – “Ten Tips for Perpetual Career Management.”

Rather than using the traditional model of a career ladder, they recommend using a career ramp. You don’t just want to climb one rung at a time – you want to be continuously growing and moving up. Here are their ten tips:
Ten Tips to Perpetual Career Management

  1. At the end of each week, document your accomplishments. This will ensure that you have an accurate record of the value you provide, making it easier to update your resume.
  2. Google yourself every Monday morning and ask yourself whether the results truly reflect what makes you unique and compelling. Determine what you need to do to build a stellar online identity.
  3. Update your resume regularly. Every month, look at your accomplishments (from your list in item 1, and make quick updates to your resume.
  4. Stay up on what’s happening in the world of marketing. What are the latest trends? What’s hot? Always have a professional development plan that will keep you current in the skills necessary to succeed in your specific area of marketing.
  5. Stay connected to the job market. Join career portals and browse job boards so you know what jobs are hot and what’s happening with compensation.
  6. Join and participate in social-networking sites. Networking is the best way to get a job. But remember that the most successful networkers approach networking with an attitude of generosity and not need. Building enduring relationships is the key. It’s all about career karma.
  7. Join a career management Web site like JibberJobber ( to help you maintain your career momentum and automate the process of staying in touch with the members of your brand community.
  8. Join marketing portals, like, so you can keep contribute to and learn from communities of colleagues.
  9. Live in the inquiry. Ask yourself how you can inject more of yourself into everything you do—every report you write, every meeting you attend, etc. Never accept an assignment without thinking about how you will put your unique stamp on it.
  10. Join professional associations and take a leadership role that gives you access to all members and enables you to be visible to your peers.
  11. This article is available on A free subscription is required, but so far, I’ve found it to be quite valuable.

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